FOR OVER 90 YEARS SANITARIUM has made Weet-Bix right here in Australia with top quality wheat from Aussie farmers. Today millions of Weet-Bix are manufactured every year. In fact, lining up all the Weet-Bix biscuits manufactured in the last year alone, you would lap around the Australian coastline four times!
While the much-loved original Weet-Bix recipe remains unchanged with the goodness of 97% wholegrains and low in sugar, in recent years WeetBix has evolved. On supermarket shelves you’ll now find Weet-Bix Blends, Weet-Bix Bites, Weet-Bix Gluten Free, new Weet-Bix Protein and Weet-Bix Cholesterol Lowering, a clinically proven cereal that can help to reduce LDL cholesterol by up to 9% within four weeks.
Sanitarium Weet-Bix is driven by a mission to help Australians lead healthier, happier lives. Some of its key initiatives include the Weet-Bix Kids TRYathlon Series, now in its 21st year and the Good Start Breakfast Club which supports efforts to combat food and nutrition insecurity.
That’s why generations of Aussie kids are proud to call themselves Weet-Bix kids.
For more information, visit www.sanitarium.com.au.
"Grew up with WeetBix and it’s always been a consistent experience."MALE, 35-39, VICTORIA
"Healthy and wholesome."MALE, 50-54, NEW SOUTH WALES
"I ate them as a child and now my children eat them."FEMALE, 30-34, VICTORIA