Earth Choice

WHETHER WE REALISE IT OR NOT, the harsh chemical products we use to clean our homes can have a serious impact on the safety of ourselves and the environment. Earth Choice has the natural solution – creating high-quality, naturally powerful cleaning products that are environmentally responsible and healthier for you and your family.

Earth Choice has a commitment to producing naturally based products so that consumers can care for the planet, without the need to compromise on performance. Earth Choice is passionate about making these environmentally friendly products as high quality and as low cost as possible, giving Australian families the incentive to shift to eco-sensitive alternatives.

This Australian-owned brand actively protects the planet through producing Earth Choice Ultra Concentrate Laundry Liquid, which is cruelty free, grey water and septic safe, and free from phosphates, bleach, enzymes and optical brighteners. The plant-based formula is tough on dirt and stains without the use of harmful chemicals and is packaged in 100% recycled and recyclable plastic.

Unlike most other cleaning brands, Earth Choice is transparent, clearly listing every single ingredient on its packaging. Australians can be sure they are making the right choice with Earth Choice.


"Excellent product, a better environmental alternative."

MALE, 18-24, VIC

"Our choice of laundry detergent after years of searching for the right one."

MALE, 50-64, SA

"Most importantly, my understanding is that Earth Choice is one of the more environmentally responsible laundry detergent brands, and when I use their products I am happy enough with the results."

MALE, 35-49, VIC