LOVE A SWEET TREAT but don’t love the calories that come with it? Equal is Australia’s leading and most-trusted sugar alternative, helping Australians to enjoy their sweet treats without the guilt or calories for over 30 years.

For six years running, Equal has been voted Australia’s most-trusted sugar alternative. With a great taste and available in a wide range of products for use both in the home and on the go, it’s no wonder Australians love Equal.

There’s no substitute for Equal. You’ll find it in the sweetener aisle of your local Coles or Woolworths.

For more information, visit www.equalchoice.com.au.


"Long standing in the market place, easy to use."

MALE, 45-49, SA

"Tastes the best."

FEMALE, 55-59, SA

"It has been around a long time."

FEMALE, 60-64, VIC

"Recommended by my doctor."

MALE, 25-29, VIC