HOW DO CUSTOMERS REACT when they catch sight of that highly distinctive Finish Blue logo and packaging on their local supermarket shelves? Thanks to decades of providing a squeaky-clean wash and shine, it’s come to be recognised as a sign of a high-quality product that delivers superb dish washing results time after time.

Unique to the Finish brand – and just one of the reasons it’s a Trusted Brand category winner for 2017 – is the extremely popular and successful Finish Powerball. This iconic red Powerball, first introduced in 1999, changed the game for households all across Australia and the world as it provided pre-soaking, grease-cutting and other deep-cleaning functions in one convenient, easy-to-use tablet.

Today, Finish continues to innovate with the new Finish Quantum Ultimate – the most powerful Finish formula to date, which tackles even the toughest of food stains, first time. If the aim is to attract and retain a loyal base of consumers who need only open their dishwasher and find amazingly cleaned and shiny dishes first time, then Finish has done an outstanding job in delivering on its expectations.

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"I always get the best result from using Finish. My dishes are always cleaner and my dishwasher runs better than with any of the other brands."

FEMALE, 18-24, QLD

"Finish remains our dishwashing tablet of choice because it has always produced excellent results and is good value for money."

MALE, 65+, VIC