Sanitarium Weet-Bix

FOR NEARLY 90 YEARS GENERATIONS OF AUSSIES have been raised on Sanitarium Weet-Bix™, a firm favourite among Australian families. Weet-Bix are 97% wholegrains, low in sugar and high in iron, making it a great way for Aussies to start the day.

While the familiar blue box is an Australian icon, over the years Sanitarium has introduced new products to the Weet-Bix range in response to changing consumer needs, including Gluten Free Weet-Bix, Weet-Bix Blends, Weet-Bix Bites and Weet-Bix GO.

Sanitarium Weet-Bix is proud of the role it continues to play in Australian history, from sending product to the diggers during World War II and supporting local sporting stars to inspiring thousands of Aussie kids to get active through the Sanitarium Weet-Bix Kids TRYathlon series and Sanitarium Little BIG DASH and raising a nation through the Good Start Breakfast Club.

Demonstrating an unwavering commitment to three key principles when it comes to food – healthy, affordable and accessible – Sanitarium has kept the original Weet-Bix formula largely intact, making it truly a product that has stood the test of time.

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"Long-established, simple, healthy and affordable – this is an iconic Australian brand I have enjoyed since childhood, and which all in my family continue to eat."

MALE, 35-49, VIC

"Tried and the test of time. Great product."

MALE, 35-49, NSW

"Has served me well for 57 years. A terrific brand."

MALE, 50-64, QLD