For the past 16 years, the Reader’s Digest Trusted Brands survey has investigated which brands in Australia have the best reputation among consumers – and why.

Australians have told us what influences their buying decisions. They’ve told us which brands consistently deliver on promises to satisfy their needs, make their lives easier and offer value for money.

The 2016 Reader’s Digest Trusted Brands survey has once again identified the products and services Australians depend on to enrich their lives.

Brand Showcase


How Our Trusted Brands Survey Was Conducted

Catalyst Research

We commissioned a highly recognised independent market research agency, Catalyst, to survey a representative sample of people in Australia on their most trusted brands in 65 categories of products and services across a wide range of industry. Over 2,400 people were surveyed across Australia nationally.

Each category contains

one Winning, and two or three Highly Commended brands. These brands scored higher in their respective categories than the other brands polled.

Each year, our annual survey unearths some interesting – and revealing

revealing features of what drives Australians to put their trust in a brand. Here’s what these drivers are:

  • "Reliable"
  • "Consistently good"
  • "Wholesome"
  • "Locally owned"
  • "Never made a bad purchase with them"
  • "I grew up with it"
  • "Reasonably priced"
  • "Tastes good"
We are confident that the results

of the survey are a truly accurate measurement of Australian consumer sentiment in 2016.