HOLDING A SPECIAL PLACE IN THE HEARTS AND MINDS OF GENERATIONS OF AUSTRALIAN FAMILIES, Sanitarium Weet-BixTM is made in Australia, with Australian wheat and ingredients by an Australianowned company. The simple, affordable nutrition tastes great, and that’s why one in four households have a box in the cupboard. Made of 97% wholegrains, it is low in sugar and salt, and high in iron and fibre as well as five essential vitamins and minerals.

This year celebrating its 90th birthday, the original Weet-Bix is now accompanied by Weet-Bix Blends, Weet-Bix Bites, Weet-Bix GO, Weet-Bix Gluten Free and, most recently, Weet-Bix Cholesterol Lowering, clinically proven to reduce LDL cholesterol by up to 9% within four weeks.

Sanitarium Weet-Bix is passionate about its mission to help Australians lead happier, healthier lives. Beyond nutrition, one of the ways it does this is through the not-for-profit Sanitarium Weet-Bix Kids TRYathlon Series where for the focus for the 16,000 school-aged TRYathletes is on completing, not competing.

Sanitarium Weet-Bix also supports efforts to combat food and nutrition insecurity. The Good Start Breakfast Club, with partners such as Foodbank, Australian Red Cross and KickStart for Kids, offers a healthy breakfast and provides nutrition education to thousands of schoolchildren.

This is the sixth consecutive year that Sanitarium Weet-Bix has been voted most trusted in this category.

For more information, visit www.weetbix.com.au.


"Low sugar, high fibre. I feel full longer, and it tastes great."

FEMALE, 60-64, NSW

"It’s been around forever and the quality never changes. It is lower in sugar than most other cereals, and is a staple in my house."

FEMALE, 65-69, SA

"Because I always know exactly what I’m getting."

MALE, 18-24, VIC